Talking about the Healthcare revolution means seeking a change of direction that can optimize pathways, both in communication and action, generating new care models based on value. True innovation is emphasizing the experience of patients as an essential tool for their active involvement, first and foremost with two-way communication, where one becomes the other’s interlocutor, without exclusion.
Well, even in the case of patients, a systematic approach is needed to design a roadmap using defined frameworks and a human-centered methodology. Design Thinking could be the approach that best bridges the concept of "new" with "better," if implemented with the three essential words: empathy, creativity, and interaction—fundamental principles that serve as guidelines for properly applying the method.
Every person is a unique individual with personal experiences, thoughts, emotions, and behaviors. However, managing this complexity becomes more feasible by viewing people not as isolated entities, but as part of a broader system—a community or organization.
This approach fosters a more intuitive understanding of experience engagement, where cross-cutting competencies become the bridge between the individual and their interlocutor.
Greater engagement and improved performance are closely related.
In each valuable relationship, it will be essential to ensure trust with ethics, according to evidence-based humanization criteria.
The person centricity, according to Design Thinking, as Thinking Affairs, represents a new mindset within the concept of cultural advocacy.
The human-centered design approach ensures balance between the user and the care, where innovation becomes a combination of inclusion and engagement, key strategic drivers because they are authentic and engaging. Patient advocacy will be the MUST in the patient experience, becoming the added value of a laboratory involving both patients and healthcare professionals.
So, it’s always a matter of Patient Affairs, always and everywhere.
Source: AHRQ – Agency for Healthcare Research and Quality.